Discover the elegant beauty of Marble Onyx White. Crafted from the finest marble, this stunning stone features intricate veining and a luxurious white color. Perfect for adding a touch of sophistication to any space. Guaranteed to elevate your interior design.
Market Analysis and Development of Environmentally Friendly Artificial Jade
Market Research on Marble Onyx White
Before launching environmentally friendly artificial jade, we conducted a detailed market study on the use of marble onyx white. The findings revealed significant demand in the northern home decoration market:
New homeowners: Almost every buyer decorates their home, and every window must use stone.
Artificial stone dominance:
Over 70% of windows use artificial stone.
More than 90% of kitchen countertops are made of artificial stone.
Market size: The demand for artificial stone is comparable to that of TVs, refrigerators, washing machines, and air conditioners combined.
Given this, we identified an opportunity: the market for high-end environmentally friendly artificial jade was still underdeveloped.
Consumer Demand and Market Strategy
Consumer psychology:
Many homeowners feel that older artificial stones are outdated.
Consumers are seeking innovative, premium products.
Competitive strategy:
Instead of competing in the highly saturated artificial stone market, we entered the niche of eco-friendly artificial jade, a rare segment at the time.
Meeting Market Demand: Focusing on Premium Products
To establish a high-quality positioning, we carefully selected top-tier raw materials:
Resin: Fuling food-grade artificial stone special resin.
Aluminum Hydroxide Powder: Sourced from China Aluminum Group.
Color Additives: Premium pigments imported from the United Kingdom.
These first-class materials ensure that our environmentally friendly artificial jade meets high durability, aesthetics, and sustainability standards, making it a superior alternative in the marble onyx white market.
